Cycling is one of the most popular pastimes in the UK with over 20 million of us owning a bicycle and 6 million of us cycling regularly. ASDA Pedal Power is a campaign to encourage even more people to take to their bikes by making cycling more accessible and affordable for everyone, whilst raising money for the Bike Club consortium.
To help launch the initiative, ASDA’s Chief Exec Andy Bond has vowed to cycle the length of mainland Britain from Land’s End to John O’Groats this August to raise a massive £1 million. Bond will cycle more than a thousand miles over ten days, visiting ASDA stores along the way.
The money raised will be distributed by the Bike Club consortium, a group of charities led by CTC – the UK's national cyclists' organisation – to set up community Bike Clubs across the UK for young people and families alike.
Wattbike has been a key partner in the Pedal Power campaign through providing bikes for various parts of the scheme. Andy Bond has used a bike as an essential training tool on his build up to the Lands End to John O’Groats ride. ASDA have purchased 21 bikes to be positioned in every store on his journey. The bikes will be used as a challenge to pit customers and ASDA colleagues against a score set by Sir Chris Hoy.
