Challenge the professionals at the DHL Wattbike Tour
London, UK – 22 May 2009: DHL, the world’s leading logistics service provider, has joined forces with Wattbike to give visitors to the BikeRadar Live event at Donington Park (30-31 May) a unique opportunity to measure themselves against some of the world’s best cyclists.
Ten Wattbikes, a stationery exercise bike that feels as close to real cycling as you can get, will be housed in a distinctive 44 foot DHL trailer at the expo. Visitors are invited to have a go and test their fitness through the Wattbike’s revolutionary measurement techniques, with scores recorded on the leader board alongside cycling stars who’ll be attending the expo over the weekend.
As well as rewards for the top performances, every participant will be entered into a draw to take home top prizes. A limited edition Sabbath Monday’s Child titanium road frame is up for grabs worth £1900, the 2010 offering from Sabbath is currently the only one available in the country. Participants in the DHL Wattbike Tour are asked to donate £1, with all proceeds going to charity through DHL’s global charitable partnership with UNICEF.
The Wattbike is the perfect tool for gauging individual fitness and performance levels, recording data up to 100 times per second across 29 parameters. It is the only exercise bike to be endorsed by British Cycling.
The DHL Wattbike Tour concept is part of DHL’s LifeCycle employee project, which aims to raise £70,000 towards UNICEF’s work in reducing child mortality in developing countries. The DHL Wattbike Tour will travel to ten key DHL sites across the country in June, encouraging DHL employees and local communities to raise funds through cycling-related participation events.
UNICEF is Deutsche Post DHL’s global charity partner and the DHL LifeCycle employee project will help support their work with the children of Nandurbar district in India. Every year around 2.1 million Indian children die, mostly because of poor nutrition and preventable diseases.
For tickets to the BikeRadar Live event, the booking hotline is now open on 0871 230 7158 (calls can be made from a landline at 10p per minute, mobile tariffs may vary. Lines close 5pm Sunday, 24 May). Visit: www.bikeradar.com/live.
