Matt Moran

Wattbike flies high in the London Eye

Posted by Matt Moran on Nov 03, 2011

Wattbike flies high in the London Eye

Today I’ve been at the London Eye in Central London for Lloyds Banking Group’s 24 Hour Around the World Cycle Challenge, to raise money for Save the Children. London is just one of 38 locations across the world where staff from the Group are taking on similar feats and although we haven’t seen the other locations I think it’s safe to say that the London team have the most spectacular location.

To kick the challenge off, Sir Win Bischoff, Lloyds Banking Group Chairman and Douglas Rouse, Corporate Partnerships Director at Save the Children came down to ‘the Eye’ to wish the riders the best of luck, and then they were off! What was most impressive was the effort put in on those first few stints on the bike, no gently easing into it for the Lloyds team on this one!

So how did Wattbike end up getting involved? Well, Lloyds initially approached British Cycling for best practice advice on taking on this challenge and they quickly referred the challenge organisers to us. If you’re going to pedal an indoor training bike for 24 hours we think it’s probably best to do it on the best in the business.

We were lucky enough to have exclusive use of the entire London Eye for a couple of hours this morning so that we could get setup, run through the basics of the Wattbike and then get some fantastic shots of the participants in action. Have to admit it was quite disconcerting being in a pod at the top of the London Eye when it comes to a halt for 15 minutes. The London Eye staff were so generous with their time.

The aim is to raise £100,000 through the challenge but on speaking to one of the riders before they started, more than £90,000 had already been pledged! Together, Save the Children and Lloyds Banking Group are helping families and schools work together to make sure the UK’s poorest children get the support they need. To date, enough funds have been raised to support almost 5,000 children. All of the funds raised through the partnership are making a massive long-term difference to the poorest children in the UK.

We’ve got so many awesome shots of the challenge, these are just a few but we promise to put up a Flickr set in the next few days. And if you’re in London and want to come and cheers the guys on, they’re in the Orange Pod!

Just one more event that we are so proud to support at Wattbike.


cycling, event