Active Nation
Wattbike Case Study
Active Nation
During a refurb in 2015 a full Wattbike Zone was installed alongside two Wattbikes on the gym floor. This setup has attracted elite athletes and fitness enthusiasts alike to this Active Nation site
Active Nation
Refurb leads to Wattbike install
Boutique studios have transformed how consumers approach fitness, offering a purpose for exercise that’s motivational, cathartic and inspiring; all the benefits that come from working in a group setting. At the start of 2015, Active Nation’s Greenbank Leisure Centre underwent a comprehensive refurbishment which included 14 Wattbikes being installed into a bespoke studio, with two additional bikes placed on the gym floor as well.
"We selected Wattbikes because of the benefits they bring; accuracy and calibration, real-ride feel and the ability to monitor and regulate precisely. The studio and gym floor bikes are very popular with people that are into their sports, particularly cycling, triathlon, rugby and football as well as attracting people that want just general fitness improvement.”
Stuart Martin, Managing Director at Active Nation
Active Nation
Wattbike Zone creates exciting and professional athmosphere
The new Wattbike studio has been created to mirror the bikes colours and branding. “We decided to completely design the studio based on the bikes because it created an exciting, professional atmosphere for our supporters.” Stuart explains. “The feedback we’ve had is that users feel like they’re in a specialised training centre. It brings the studio to life, and transforms the room into more than just an indoor cycling space.”
Active Nation are just one of 90 sites worldwide who have opted for a full Wattbike Zone, as they are proven to increase member engagement and increase class occupancy.
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