Wattbike Case Study
Nuffield Health is placing more and more emphasis on Wattbikes to meet customer demand, and as a result, Wattbikes are now a standard offering in Nuffield Health clubs.
Nuffield Health keeping up with popular demand
In the last couple of years, Nuffield Health have had to respond to strong member-driven demand as more and more people - hearing that Wattbikes are available in other Nuffield clubs or clinics - have begun to request them at their own locations. This has led to Nuffield Health placing more and more emphasis on Wattbikes to meet customer demand, and as a result, Wattbikes are now a standard offering in Nuffield Health clubs.
Empowering members and staff with Wattbike Zones
In the Nuffield fitness facilities,Wattbike Zones have also been installed, often with digital screens to enable group training, competitive races and Power Cycling classes. Members can benefit from 1-2-1 and group Wattbikes sessions that are both challenging and engaging for participants. In addition, members can spend time with the Nuffield personal trainers to accurately measure and assess their current fitness levels in order to showcase the impact and progressions their training is having.
"At Nuffield Health we recognised the benefits of the Wattbike early on and we now have Wattbikes in the majority of our gym facilities, medical centres, and hospitals. Working with Wattbike was an easy decision for two reasons; firstly, we recognised the rapid increase in the popularity of cycling and triathlon, and Wattbikes provide our members and clients with the best indoor cycling experience they can transfer back outdoors to rides and races."
Rick Crawford, National Fitness and Wellbeing Lead at Nuffield Health
In addition to this, we partnered up with Nuffield Health to create a Health Assessment test which would measure individual fitness. After extensive research, the Health Assessment test was launched this year, and Nuffield Health are testing individuals to determine their fitness level. Once this is done, each individual is given a training plan to complete on the Wattbike to improve their health, and extend their life. Read more about the health assessment test here: Simple test for a healthy heart
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