Privacy policy

1. Who we are

We are Wattbike Limited (“Wattbike”, “we” or “us”). Wattbike are part of the Interactive Strength Inc. group of companies. Our registered office is at Unit 13, Nottingham South and Wilford Industrial Estate, Nottingham, NG11 7EP.

Wattbike is committed to protecting the privacy of everyone we interact with whether through our website Wattbike.com (“the Site”) or otherwise. Please read this Privacy Policy to understand how we use and protect the personal information that you provide to us.

This Privacy Policy may change from time to time, and you should read it regularly.

2. When we will collect personal data about you

We will collect personal data about you in the following circumstances: -

When you contact us via the "Contact” link on our Site, email us or register on our Site
When you contact us, or we interact with you, by telephone, email or postIf you place an order for goods and when you subsequently submit payment for that order
If you request a quotation for goods
If you provide consent for non-essential cookies when you visit our Site (see our Cookie Policy for more information)

3. What personal data will we process about you?

Through our interactions with you, we will collect the following personal data: -

Your name
Your contact details (such as your address, telephone number and email address)
Credit/debit card information (if you place an order)
Whether you have agreed to receive our marketing communications and your contact preferences
Information you may choose to enter into our Wattbike Hub app such as performance data, date of birth, gender, age, weight
Information you choose to post on our message board or to provide during our interactions with you
Voice data obtained via call recordings
CCTV footage, if you visit our premises
Information collected through cookies on our website (see our Cookie Policy for further information)
Information relating to your device for analytics and advertising purposes and to enable our website to function properly

We do not request any information that constitutes special category data. Special category data is personal data relating to certain factors such as your health, sexual orientation, religious beliefs, biometric or genetic data or information about political opinions.

4. How we use the personal data we collect

We will use your personal data to: -

Process your orders
Fulfil our contractual obligations to you
Provide you with a quote
Respond to enquiries
Process payments
Send you our email newsletter (if you have subscribed)
Send you a copy of our brochure (if you requested one)
Send you marketing communications including promotional offers and events (if you have subscribed)
Ask for your feedback

We will also process your personal data for:

General administration and reporting purposes
Improving, the level of customer service we provide and the services we offer
For market research and analytical purposes
CCTV data is used for health and safety purposes and to help prevent and detect crime
Security purposes to protect your personal data held and/or processed by us
Managing complaints and defending legal rights
Training and monitoring purposes
Pursuing debts (if we ever need to)
Contacting you about changes to our business or our services
Detecting and preventing fraud and money laundering
Understanding the effectiveness of our advertising and making recommendations to you about goods or services that may be of interest to you.
Monitoring the number of visitors to the website, the general geographic location of visitors and engagement levels for business intelligence purposes
Administering and improving our website
Processing workout data taken from the Wattbike Hub app

5. What lawful basis do we rely on?

We will only use your personal data for purposes and in ways that are fair and lawful. We will use your personal data in the following circumstances:

Where it is necessary in our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation
Where we have been given your consent.
Where it is necessary to perform a contract or to take steps with a view to entering a contract with you.

6. How long do we keep your personal data for?

We keep your personal data for as long as we need it to provide the services and products you request from us. We may also keep it to comply with our legal obligations, resolve complaints and enforce our rights. As a result, the length of time that we keep your information will vary depending on the purposes for which we have it. In any event, we will review what information we need on an ongoing basis and will only retain it for the minimum amount of time that we need it.

7. Who we share your personal data with

We will share the personal data we hold about you with the following categories of organisations. We only ever share your information where necessary to run our business and are always subject to appropriate contractual requirements to ensure that they also protect your privacy.

IT service providers who we use to manage and maintain the IT systems we use and who help us develop new and improved systems
Our customer service platform providers
Shopify who host our website and provide website analytics and order processing services
Couriers
Marketing service providers, for example, to send our newsletter out or customer surveys
If we sell, transfer or buy any business or assets, we will disclose your personal data to the prospective seller or buyer of such business or assets.
Other companies within the Interactive Strength group of companies
Finance providers such as DivideBuy. Please see DivideBuy’s privacy statement for more information
Credit reference agencies for the purpose of assessing your credit score where this is a condition of ours when entering into a contract with you. (for business-to-business transactions only)
Maintenance and service companies who help maintain our products
If you enter a competition we may, with your permission, share your personal information with third parties that have donated prizes for prize fulfilment and marketing.
Legal and other professional advisors who support our business
Insurers

8. Where in the world we will transfer your personal data to

Your personal data may occasionally be accessed or held by third parties outside the UK and European Economic Area (EEA).

Whereas in the EU and UK, we implement a high standard of data protection law, some parts of the world do not implement such stringent laws. As a result, we will make sure that appropriate safeguards are in place to ensure that it is protected in accordance with UK data protection law regardless of where it is stored or accessed from. These might include:

Sending personal information only to countries that the European Authorities have indicated as having adequate data protection laws in place.
Putting in place contracts that require third parties to protect your personal data to at least an equivalent standard.

9. How we keep your personal data secure

We have put in place appropriate security measures to prevent your personal data from being accidentally and inadvertently lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have business need to know it.

We have put in place procedures to detect and respond to any suspected or known personal breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Your rights

Data protection rules give you a number of rights in relation to your personal data. You can exercise these rights at any time by contacting us by email at dpo@wattbike.com or as described below.

You: -

Can request that we don’t send marketing material to you. Every email you receive will include an unsubscribe option.
Have a right to correct any information we hold about you if that information is incorrect or incomplete. We will try to keep your personal information up to date but we rely on you telling us promptly if your name, address, telephone number or any other details change.
Have the right to access your personal data and to request a copy of it. This is known as a data subject access request.
Have the right to transfer your personal data (that you have provided) to you or another party, where we process the personal data based on your consent or because it is necessary for a contract with you. We will provide you or the third party with your personal data in a structured and commonly used machine-readable format.
Have the right to object to the processing of your personal data and the right to request restriction or suppression of your personal data in certain circumstances.
Have the right to request to have your personal data erased.
Have the right not to be subject to a decision based solely on automated processing, including profiling, which produces a legal effect or a similarly significant effect on you.

You should be aware that these rights are not all absolute and some will only apply in certain circumstances.

11. Complaints

If you have any questions about how we handle your personal data or are unhappy about how we have done so, you can e-mail us at dpo@wattbike.com

You also have the right to raise any complaint with the ICO (Information Commissioner’s Office). You can do this by contacting them: -

By Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
By Phone: 0303 123 1113

12. Cookies

A cookie is a small file which is placed on your device when you visit a website. Cookies are not programs and cannot harm your computer. You can choose to accept or decline cookies from our website.

We use cookies to enhance your experience on our website and to help us analyse data about how visitors are using our website. This helps us to improve our site for our customers. For detailed information on the cookies we use and the purposes for which we use them please read our Cookie Policy.

13. Analytics

Our website uses Google Analytics tracking technology to help us to analyse user behaviour. By using the website, you consent to your information being collected via Google Analytics.

The information about your visit collected by Google Analytics is usually transferred to a Google server in the USA and saved there. Google will use the information to evaluate your use of the application and to compile reports about your activities within this application., You can find more information about what data can be collected via Google Analytics at Google Analytics Support.

14. Social Media

Please note that if you choose to post comments on this website or via our social media accounts, we cannot accept responsibility for the use or misuse of such data by other individuals who have access to such posts.

We also employ technology to help us identify when you might have encountered us through social media or to send you targeted marketing messages relating to our products.

15. Links to other websites

Our website may contain links to other websites of interest. If you follow a link to any of these websites, please note that we do not accept any responsibility or liability for these sites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy.

You should exercise caution and look at the Privacy Policy applicable to the website in question.

16. Changes to our Privacy Policy

We keep our Privacy Policy under regular review to ensure that it properly reflects our use of personal information.

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. This Privacy Policy was last updated on 22 January 2026.